![]() The Minnesota State Fair: They’re Virtually Delicious.Then, of course, there’s Big Tex himself - a social photo-op if ever there was one. And, the fair expands their reach by snagging emails through the voting process. This gets buzz going while the audience campaigns for their favorite. They take it a step further (no pun intended) with the “Big Tex Boot Design Contest.” Fair fans submit their designs for the iconic statue’s boots, and the winner gets their design placed on Big Tex in time for the fair. The key here is careful selection of the photos they re-gram: they have to be Insta-worthy in order to share. By literally bringing their users into the picture, they simultaneously encourage social media sharing and convey trust and authenticity. A lot of that can be credited to a robust year-round social presence, but what’s really smart is their leverage of Texan pride through user-generated content (UGC). It had 2.5 million visitors in 2016 alone. The State Fair of Texas: The UGC MastersĮverything’s bigger in Texas, and this fair is no exception.So grab a notepad and lean in: we’re taking a look at why these three fairs are killing it - and how you can, too. The difference between a kick-butt feed and one that’s just “meh” depends on how you use that great content that’s right at your fingertips. When you’re ramping up your turnstile marketing program (marketing optimized for admission-based brands), Instagram should be an ace in your sleeve.īut as any marketer will tell you, social magic is not effortless. Bright lights, colorful rides, cute animals, artisanal goodies - it’s an Instagrammer’s dream. So it’s no surprise that even something as old-timey and “been there, done that” as a state fair can knock social outta the park. The magic of social media is all about taking your same-old features and benefits and turning them into authentic, desirable, eye-pleasing experiences. Posted by: Emily Swet | Content Marketing, Fair & Festival Marketing, Marketing Strategy, Social Media, Turnstile Marketing
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